A lot of people would answer no straight away to this question, but stay with me. I’ve just started reading George Lakoff’s “Don’t think of an Elephant!” which is about how people view the world through different ‘frames’ and how political parties seek to exploit these frames in their political messaging. Lakoff’s central thesis is that those with a conservative world view frame things from the point of view of a strict father figure, while those of a more liberal persuasion frame the world from the point of view of a ‘nurturant parent family’.
So what is meant by the strict father figure frame? Lakoff explains:
“In this model there is also a definition of what it means to become a good person. A good person – a moral person – is someone who is disciplined enough to be obedient, to learn what is right, do what is right and not do what is wrong, and to pursue her self-interest to prosper and become self-reliant. A good child grows up to be like that. A bad child is one who does not learn discipline, does not function morally, does not do what is right, and therefore is not disciplined enough to become prosperous.She cannot take care of herself, and thus becomes dependent.”
To bring it back to the title of the blog then, for those who view the world though the strict father frame (a conservative viewpoint), cutting social security is a moral position, because a Lakoff also writes:
“Consider what this all means for social programs. It is immoral to give people things they have not earned, because then they will not develop discipline and will become both dependent and immoral. This theory says that social programs are immoral because they make people dependent. Promoting social programs is immoral.”
This strikes me a quite a good description of the language Tories like IDS use when discussing social security. They talk about ‘welfare dependency’ as though it’s a great societal evil, and separate people into those who are deserving of help and those who aren’t. They talk about people who ‘want to work hard and get on’. The Tories are for these people. This all implies that if people have the discipline and drive to succeed, then succeed they will. Any failure to do so must be down to the personal failings of the individual. I think this last point was quite eloquently dismissed in a blog by Jack Monroe today, but it is an idea that many people undoubtedly subscribe to, and the right are extremely proficient in pushing these kinds of messages, while the left are poor at pushing their own. Witness Labour’s almost total inability to defend the welfare state and it’s acceptance of this strict father framing.
I suppose my point then is that a lot of people seem to assume the cuts to social security are because the Tories are evil, or because they want to shift resources from poor to rich. Maybe there are elements of that, but I think for politicians like IDS, they genuinely do believe what they are doing is morally right. The left need to accept that a lot of people agree with him and come up with strategies to reframe the debate.