The Sun ran an article penned by David Cameron today headlined “How I’ll help the Lidl People” (the article is paywalled so I won’t link to it). I’m not sure whether that’s Cameron’s phrase or the Sun’s, but it seems to mean a person who shuns the leading brands to find the best deal. The Sun thinks these people are the key to winning the election. I’m an Aldi man myself, but are you one of the Lidl people?
This got me thinking about other lazy, borderline insulting terms politicians and the media have come up with to label large groups of people. There was Tony Blair’s “Mondeo Man“, Nick Clegg’s execrable phrase “Alarm Clock Britain” and of course Miliband’s “Squeezed Middle“. Have I missed any good ones? I think this phenomenon just highlights how detached the people who want to represent us are from the real world. They can’t grasp what people might want unless they can segment voters into stupid stereotypes, and aim particular messages at those groups. I don’t like it. It’s infantile.