I thought this might be a good topic for discussion. To me, there are three possible strategies Labour could adopt in an attempt to win the next election:
- Try and say as little as possible, but make noises about credibility and stability with a healthy dose of fiscal responsibility, to ‘win trust’, then if and when you win, implement your programme without much regard to what you said before.
- Lay out a long shopping list of policies you and your supporters want to see implemented and make you case for them to the electorate over the course of the Parliament.
- Offer new ideas, but try and sell them in the language of your opponents.
It seems to me 1 has been done rather successfully by George Osborne and the Tories at the last election. They made rather vague promises, then when they one, promptly nicked some of Labour’s manifesto and whacked a couple of million people with previously unmentioned tax credit cuts. The ABC (Anyone but Corbyn) candidates also seem to want to be as vague as possible, using words like aspiration and compassion without ever explaining what that means. They also drop in the word ‘radical’ every now and again as if to try and convince us they have big plans should they win.
Strategy 2 seems to be being adopted by the Corbyn campaign. It has been incredibly successful in firing up the left and looks likely to take him over the line to become Labour leader. Can this same strategy continue to work after the leadership election though.
Strategy 3 would involve taking concepts like ‘fiscal responsibility’, ‘personal responsibility’ and ‘something for nothing culture’ and reframing them to fit the vision you want to present. I think Corbyn has weakly tried this already on the deficit, but rather unsuccessfully.
What do you think? Which strategy is best, or is there another strategy that could work?