Guest Post: Blogs, interactivity and political opinion leadership survey

alittleecon: I’ve been approached by a PhD student from Valencia, and asked if I would allow him to ask the readers of this blog to complete a survey, the results of which will form part of his doctoral thesis. I’ve had a look at the survey and it looks quite interesting. It’s anonymous and you don’t have to provide any personal information. Over to you Juan.

“Dear friends,

My name is Juan Sánchez and I am a PhD Marketing student at the University of Valencia (Spain). I am currently developing my doctoral thesis, which focuses on the existing relationship between Internet interactivity and the adoption of a more participative political position.

I would like to ask your collaboration to complete the empirical part of my thesis. In this respect, I need you to click on the link below in order to complete a brief and simple online survey.

As you will see, the questionnaire is easy to answer and can be completed in no more than 8-12 (real-time) minutes. The survey displays several statements on different elements related to blog reading and political participation.

My research has no commercial purpose whatsoever and all the collated information will remain totally anonymous. No previous relevant academic background is required and there are no right and wrong answers. What are truly important and relevant are the freely-expressed opinions on the matters raised.

Please click on the following link to participate:


Thank you very much for your kind collaboration.


Juan Sánchez-Villar

University of Valencia (Spain)”


4 thoughts on “Guest Post: Blogs, interactivity and political opinion leadership survey

  1. Thank you all for your answers and also sdbast for reblogging my request.
    Your collaboration is highly regarded 🙂

    Kind regards,

  2. Hi Juan, Your questionnaire suggests you intend to factor analyse the responses. But the questionnaire if FULL of redundancies! The MUST BE REMOVED, otherwise your “factors” will reflect nothing but the redundancy, and not the meanings you are seeking.
    I would be happy to help

    1. Thank you for your help and methodological comment, Dr. Michael Wiseman.
      I am aware that many of the items in a scale may sound repetitive, but they must be expressed that way. They are conforming all the different connotations and nuances of a same concept included in each scale.

      I appreciate your suggestion but, however, I am not focusing on a factor analysis. My doctoral thesis is trying to estimate a more complex model using a different statistical method and a holistic approach. Please feel free to e-mail me at I will be happy to share and discuss all the methodological details.

      Kind regards,

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